Digital marketing is the practice of promoting products, services, or brands using the internet and digital technologies. Instead of relying on traditional channels like newspapers or TV, it uses platforms where people spend time online—websites, search engines, social media, email, and mobile apps.
- Search Engine Optimization (SEO): Improving a website so it ranks higher on search engines like Google, making it easier for people to find organically.
- Search Engine Marketing (SEM): Paid advertising on search engines (like Google Ads).
- Social Media Marketing: Promoting content or ads on platforms like Instagram, Facebook, and LinkedIn.
- Content Marketing: Creating valuable content (blogs, videos, posts) to attract and engage users.
- Email Marketing: Sending emails to nurture leads or maintain customer relationships.
- Affiliate Marketing: Earning commission by promoting others’ products.
- Influencer Marketing: Collaborating with popular online personalities to promote products.
Why it matters: